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A Typical Day On a daily basis a marketer researches market trends, competitive products, and works for other strategies to promote their product. |
Top 3 Perks 1) Your always working on new products and working to achieve new goals2) Technology is allowing marketers to track consumer behaviour accurately 3) Great open space modern offices and culture |
Job Culture Indoors, using comptuers, analyzing data and graphs, creating presentations, working with agencies, lots of meetings, reading reports |
My ExperienceI shadowed an Assistant Brand Manager at Johnson & Johnson who is in charge of all of the marketing of their baby products. These products include the popular Johnson’s baby shampoo and their baby powder. The office seemed new and had a cool feel to it since it was open concept and the employees looked like they were having fun while working. When not enjoying the office, the manager I shadowed is in charge of researching competitive products, market direction, and consumer demands. After understanding the product (in this case Johnson’s baby products), the manager works closely with agencies that make ads, websites, run Facebook pages, and create other promotional materials to increase sales. One thing I thought was really cool that day was looking at Nielsen data. Nielsen data is information of all products that are scanned at different retailers like Walmart, then Nielson buys that data to compute market share and sales volumes.These reports are very informative and the brand manager can use this to evaluate if a strategy is working, understand shifts in buying behavior, and forecast sales. It was fun looking at the in depth reports. I can’t believe all the research that is being done on what we buy. Overall, being a brand manager is a job that requires creativity and analytical skills. You have to be able to understand consumers and the marketplace which requires a lot of work and research. It was an interesting day. |
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Requirements 1) A business degree- Interest in consumer behaviour |
Skills Needed Communication, analytical skills, creativity, ability to read people, listening |
The Field – Field and job opportunities are heavily dependent on economy
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