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A Typical Day Every day varies for a pharmaceutical sales representative. However, her job is to promote the overall benefits of a drug, increase awareness, and increase sales by visiting doctors or other clinicians. |
Top 3 Perks 1) Meet new doctors all the time
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Job Culture Driving to many offices, meeting new people, keeping records and analyzing data, answering difficult questions |
My ExperienceI spent time with Darcy Polito, a specialist pharmaceutical sales representative for Bayer. She has represented lots of drugs and now that she is a specialist she represents the birth control pill and two other sexual health drugs. She has a business education and a PR background, but now has to understand the science of the drugs she represents. She visits around six doctors per day at clinics and hospitals. However before she visits any doctors, Bayer buys data from pharmacies that show the doctor’s buying habits. Now that Darcy knows what drugs doctors are interested in she visits them and tries to influence them. This is no easy task though since doctors see a lot of sales rep. Thus, Darcy tries to distinguish herself and add value to the visit by being creative. She has prepared research reports in the past, brought coffee, and other tricks to try and develop a unique relationship with doctors. That being said, the industry does have strict guidelines which forbids bribery, so you have to be careful. |
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Requirements 1) Bachelor degree in business or science
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Skills Needed Determined, persuasive, people skills, communication, ability to read people, creativity, listening skills |
The Field - There is a shortage of family doctors so they are busier which means they have less time for pharmaceutical sales rep
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